Suhani Mehta introduces CraftConnect, a purpose-driven initiative created in collaboration with Hamari Pahchan to support artisan communities through sustainable entrepreneurship and market access. Rooted in research, creativity, and systems thinking, the project envisions empowering artisans not just as creators, but as entrepreneurs. Through handcrafted products and a structured approach toward visibility, opportunity, and scalability, CraftConnect reflects a shared commitment to meaningful impact and long-term change.